Admob, advertising analytics company that recently bought by Google, has published Mobile Metric Report, periodic reports on the smartphone trend. In the period January report it, found some interesting facts, namely:
Smartphone users more men than women, good for iPhone, iPod Touch, Palm, and Android. But for Android, the proportion of male owners far more than women, ie 73%: 27%.
IPod Touch users mostly teenagers, and do weekly applications at the App Store more of iPhone users are more mature. Nevertheless, iPhone users who download the application paying more than the iPod Touch users. Adolescents is estimated to prefer trial and things that smell free, perhaps because of income.
IPhone and iPod owners more likely to buy a smartphone owners iPad compared with other OS (Android, Palm). This shows that Apple has a fanatical fans will produka Apple, of all kinds.
Statistics of the most 'weird' here is why the owner Android male dominated, although there are many Android devices that look stylish and nice views. Several parties mentioned that this happens because the ads used to popularize the Android device (Droid) that highlight the men, including the use of robots and not a model of (human).
However, there is also theorized that because of this smartphone is called Android, so it connotes male (androgen hormones are male hormones). If only his name Estroid, the possibility of this smartphone devices will be preferred by women, because only women who have hormone estrogen in the body.
tag: results of research on the iphone and Android by admob, admob research news, research admob updates , info the admob research about iphone and Android
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